Course details

Summary

This programme is suitable for students with an undergraduate qualification who would like to increase their knowledge of a particular area of management and wish to take a slightly shorter programme than a master’s degree.

Public relations (PR) is the art of using two-way communication to maintain good relationships between an organisation and its stakeholders. A range of strategic communications are practised within public relations; such as crisis and issues management, event management, sponsorship and fundraising, employee relations, government relations and public affairs. Public relations professionals work with the media, provide the communication support, and act as a crucial link between organisations and their publics.

Career opportunities

• Event manager
• Internal communication manager
• Media adviser
• Professional fundraiser
• Public affairs manager
• Public relations consultant

Potential employers

• Corporations and small businesses
• Government
• Not-for-profit organisations
• Public affairs agencies
• Public relations firms

Entry criteria

A recognized bachelor’s degree with a B/B+ grade average. You must also have a major in the relevant subject area with a B/B+ grade average.

English language requirements:

IELTS - 6.5 overall (no less than 6.0 in writing); iBT (internet based TOFEL) - 90 with a score of 22 in writing; Pearson PTE Academic- 65 with English language requirements no less than 58 for each communicative skill; From Waikato Pathways College - Successful completion of Level 8 with a B grade average in the Certificate of Attainment in Academic (CAAE) programme.