Course details

Summary

Develop a sound understanding of marketing in just one year, with the potential to open many doors for your career. The marketing role in a business is vital to convey value to potential and existing customers. And the role of a marketer is necessary to get that message to the intended audience.

Programme overview

This programme provides a solid base of knowledge around brand management, digital marketing, advertising, business analytics and consumer behaviour. Learn how to help an organisation achieve its marketing goals using strategies and applied digital marketing. The Graduate Diploma in Business (Marketing) is ideal if you already have a degree in another field of study or have significant business experience and want a formal qualification.

Highlights

• Industry Based Learning (IBL) - in the second semester of study, students are offered the opportunity to gain work experience in a real organisation
• Relevant within a variety of organisations, including profit, not-for-profit and public sector organisations, with a focus on small to medium enterprises.
• Customised based your own experience, incorporating industry certifications where applicable
• A mix of on-campus classes, online support and self-directed study
• Small class structure
• Options for further business study: this programme is a good preparation if you want to move into Unitec's Master of Business or another postgraduate business programme
• Cross-credits from the Diploma in Management may be available

Career Options

• Marketing manager
• Marketing consultant
• Advertising manager

Entry criteria

For this programme, you will need the following:

1. A recognised degree, a professional qualification in a relevant discipline or the ability to demonstrate competencies equivalent to the above

2. If you’re a graduate of Unitec’s Bachelor of Business, you cannot be admitted to the Graduate Diploma in Business in the same specialisation in which you majored in the degree

3. A minimum of 8 credits at NCEA Level 2 in English (4 in reading, 4 in writing)

English Language Requirements:

• NCEA Level 3 and New Zealand University entrance
• NZCEL (Academic) (Level 5)
• IELTS score of 6.5 with a min band score of 6 (reading and writing) and 5.5 (speaking and listening)
• TOEFL (pBT) Paper-based test score of 550 (essay 5 TWE)
• TOEFL (iBT) Internet-based test score of 60 (writing 18)
• FCE or FCE for schools, or CAE, or CPE with a score of 169. No less than 162 in each skill. OET at Grade C in all sub-tests
• Pearson Test of English (PToE) Academic with a score of 58 with score of at least 50 (reading & writing) and 42 (speaking & listening)